Responding to the changing needs of our customers, in the 2000s Purolator focused on modernization, growth, and customer service.
While we added 11 facilities within Canada, we also looked to solidify our presence in the U.S. We were one of a select few companies in Canada to received Partners in Protection (PIP), Customs-Trade Partnership Against Terrorism (C-TPAT) and Free and Secure Trade (FAST) approval. This achieved all three levels of voluntary trans-border security programs from agencies on both sides of the Canada-U.S. border. The announcement came at a time of substantial dialogue regarding security.
To continue to improve the customer experience, we introduced new online tools for faster service, an upgraded interactive voice response system for customers calling 1-888-SHIP-123, and a new drop box design. Elevating the brand further, an advertising campaign promoted Purolator as a network unlike any other. While Purolator's original online shipping software had a solid 12-year run, it was officially retired in 2008 and replaced with Purolator E-Ship® Online.
We also got ISO 9001:2000 registration, allowing us to clearly define our quality focus, and align it with efforts to deliver superior customer care. This important initiative laid the groundwork for proactive and measured continuous improvement.
In 2003, we teamed up with Food Banks Canada to announce a long-term relationship to support Canada's national food sharing system to help take more food, more efficiently, to more local communities. This was the catalyst for our award-winning Purolator Tackle Hunger program. Throughout that decade, we donated over two million pounds of food to Canadian food banks.