TORONTO, May 10, 2019 – Canadian consumers have ranked Purolator as their most trusted delivery partner, according to the Gustavson 2019 Brand Trust Index.
“We’re grateful to earn this recognition, which is a testament to the exceptional customer experience our 11,500 employees provide businesses and consumers every day,” said John Ferguson, President and CEO, Purolator. “We believe our unmatched network, reliability and dedication to service excellence helped us strengthen our trust with Canadians and achieve the number one position in our category.”
The Gustavson Brand Trust Index, published by the University of Victoria’s Peter B. Gustavson School of Business, surveyed more than 7,200 Canadian consumers on their opinions of brand values and trust across 26 different product categories. Purolator earned top spot in the Index’s delivery services category and twenty-fourth spot overall among 313 national brands surveyed.
The brand trust survey instrument measures different dimensions of trust that influence whether consumers recommend a brand to their networks:
- Brand trust: consumer perceptions of whether the brand is trustworthy and acts with integrity
- Values-based trust: consumer perceptions on the brand’s social responsibility
- Functional trust: consumer perceptions on how well the brand’s product performs or functions
- Relationship trust: consumer perception on how the brand interacts with its customers
- Word of Mouth: whether consumers recommend the brand to others
Read more about the Gustavson Brand Trust Index.
Purolator Inc. is a leading integrated freight, package and logistics solutions provider in Canada. Celebrating over 55 years of delivering its customers’ promises, Purolator continues to expand its reach and renowned service levels and reliability to more people, more businesses and more places across the country and around the world. Purolator is proud of its Canadian heritage and is focused on sustainably positioning itself for future growth and success. Purolator is also committed to contributing to the well-being of the communities it serves and where more than 11,500 of its employees live, work and play. For more information, visit purolator.com.
Senior Manager, Corporate Communications
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