Consumers increasingly expect a seamless omni-channel shopping experience... and savvy retailers are transforming supply chain strategies to meet this demand.
In 2014, Forrester Research surveyed more than 700 Canadian online shoppers and interviewed eight leading North American retailers with successful omni-channel retail strategies in place. The result?
An interesting look at exclusively-Canadian data from active shoppers:
Insights from thriving omni-channel retailers:
To learn more, download the Forrester white paper Canadian Ship-to-Store Programs Benefit Both Consumers and Retailers.