Purolator Inc.


Forrester white paper reveals successful retail omni-channel strategies

Consumers increasingly expect a seamless omni-channel shopping experience... and savvy retailers are transforming supply chain strategies to meet this demand.

In 2014, Forrester Research surveyed more than 700 Canadian online shoppers and interviewed eight leading North American retailers with successful omni-channel retail strategies in place. The result?

An interesting look at exclusively-Canadian data from active shoppers:

  • The importance of options such as ship-to-home, ship-to-store,
    reserve online, and more
  • Consumer return and exchange preferences for online purchases
  • Eight reasons shoppers choose ship-to-store over ship-to-home

Insights from thriving omni-channel retailers:

  • Best practices for implementing omni-channel shipping options
  • Overcoming common implementation challenges
  • Leveraging the omni-channel trend to create additional selling opportunities

To learn more, download the Forrester white paper Canadian Ship-to-Store Programs Benefit Both Consumers and Retailers.