Toronto, ON, May 14, 2014 – Purolator Inc. is pleased to announce that for the fourth year in a row, it was recognized as one of the top 25 brands in Canada in Marketing/Leger’s annual Corporate Reputation Survey.
“Being a strong Canadian company with a positive brand reputation is something Purolator is extremely proud of, and we want to thank our customers for making us one of the most reputable brands in the Canadian marketplace,” said Ramsey Mansour, Purolator’s Vice President of Marketing. “At Purolator, we understand that we do more than deliver our customers' packages; we deliver their promises – and we strive to play a key role in their success by meeting their evolving business needs through our expansive network, integrated technology solutions and excellent customer experience.”
This year, Purolator’s reputation score in the survey increased to 74.8, up from 73.4 in 2013, an increase that resulted in Purolator’s being ranked 13 out of the top 100 companies in 2014 – up from 19 in 2013. Purolator has been ranked among the top 25 brands in this survey since 2011. The reputation score was calculated by subtracting the negative opinions from the positive opinions of respondents surveyed.
Leger conducted the consumer survey of hundreds of brands active in the Canadian market to produce a scorecard of those with the best brand reputation. Approximately 81 per cent of the 2,100 Canadians surveyed had a good opinion of Purolator.
Making Canada stronger by delivering our customers’ promises, Purolator is Canada’s leading integrated freight, parcel and logistics solutions provider. Celebrating over 50 years of delivering Canada on time, Purolator continues to expand its reach and renowned service levels and reliability to more people, more businesses and more places across the country and around the world. Purolator is proud of its Canadian heritage and is focused on sustainably positioning itself for future growth and success. Purolator is also committed to contributing to the well-being of the communities it serves and where more than 12,000 of its teammates live, work and play.
Methodology of the Marketing/Leger 2014 Corporate Reputation Survey
The 2014 Marketing/Leger Corporate Reputation Survey was conducted online between Jan. 7 and 28 from a sample of approximately 2,100 Canadians 18 years of age or older. In total, 193 companies from 36 industries were evaluated in order to adequately represent the players within the various sectors surveyed. Each participant was asked if they had a good or bad opinion of the companies on the list to determine the reputation score (the good opinion minus the bad opinion, rounded to the nearest whole number). Every year, Leger adds new companies to the list based on their significance in the marketplace as well as consumer feedback. The complete Marketing/Leger Corporate Reputation Survey can be found in the May 2014 issue of Marketing.
For more information, please contact:
Manager, Corporate Communications
Tel: 905 712-1084 ext. 23851