Toronto, June 5, 2013 – For the third year in a row, Purolator Inc. is recognized in the Marketing/Leger Corporate Reputation Survey. This is the second year the company has been the highest ranked transportation brand. Leger conducted the consumer survey of hundreds of brands active in the Canadian market to produce a scorecard of those with the best brand reputation.
“Being a strong Canadian company with a positive brand reputation is something Purolator is extremely proud of, and we want to thank our customers for making Purolator the most compelling shipping choice in Canada,” said Ramsey Mansour, Purolator’s Vice President of Marketing. “Our extensive network allows us to reach more people and more places in Canada – on time; and, we will continue to harness information technology to offer a suite of customized integrated shipping solutions to meet our customers’ needs as a means to enable their success.”
This year, Purolator’s reputation score in the survey increased to 73.4, up from 67.7 in 2012, which resulted in Purolator being ranked 19 out of the top 100 companies in 2013. Purolator has been ranked among the top 25 brands in this survey since 2011.The reputational score was calculated by subtracting the negative opinions from the positive opinions of respondents surveyed. Approximately 78 per cent of the 2,100 Canadians surveyed had a good opinion of Purolator.
Ranked one of the top 25 brands among Canadian consumers since 2011, Purolator is Canada’s leading integrated freight and parcel solutions provider. Celebrating over 50 years of delivering Canada on time, Purolator continues to expand its reach and renowned service levels and reliability to more people, more businesses and more places across the country and around the world. Purolator is proud of its Canadian heritage and is focused on sustainably positioning itself for future growth and success. Purolator is also committed to contributing to the well-being of the communities it serves and where more than 12,000 of its teammates live, work and play.
Methodology of the Marketing/Leger 2013 Corporate Reputation Survey
The 2013 survey was conducted online between Jan. 7 and 28 from a sample of approximately 2,100 Canadians 18 years of age or older. In total, 193 companies from 36 industries were evaluated in order to adequately represent the players with the various sectors surveyed. Each participant was asked if they had a good or bad opinion of the companies on the list to determine the reputation score (the good opinion minus the bad opinion, rounded to the nearest whole number). Every year, Leger adds new companies to the list based on their significance in the marketplace, as well as consumer feedback. The complete Marketing/Leger Corporate Reputation Survey can be found in the May 20, 2013 issue of Marketing.
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Manager, Corporate Communications
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