Purolator Inc.

Ontario CFL fans help Purolator tackle hunger

Ontario CFL fans help Purolator tackle hunge

Purolator Tackle Hunger campaign keeping strong

There was a buzz in the air over the Ontario match-ups that took place in September. Canadian Football League (CFL) fans were excited to watch their favourite CFL teams and the excitement carried over into record-breaking amounts of donations for both local food banks.

Tiger-cat fans in holiday giving mode during the Great Labour Day Classic game
Tiger-cat fans came out in record-numbers over the Labour Day holiday donating generously to the Hamilton Food Share. While their beloved Tiger-cats were getting ready to face-off against their biggest rive – the Toronto Argonauts, fans outside the Ivor Wynne Stadium donated the equivalent of 50,466 pounds of food. That’s an increase of more than 10,000 pounds from last year’s campaign.

Argo fans double their 2009 efforts
On September 19, the Rogers Centre, in the heart of Toronto, was the stage for unprecedented amounts of donations. While fans waited for the start of the big game between the Argos and the Winnipeg Blue Bombers, huge crowds gathered in what would be a record-setting collection. Toronto fans were able to raise the equivalent of 37,500 pounds of food for Daily Bread Food Bank, smashing last year’s efforts by more than 50 per cent. 

Hunger affects almost 800,000 Canadians across the country, 37 per cent of whom are children. Since 2003, Purolator Tackle Hunger has helped deliver the equivalent of more than three million pounds of food for food banks across Canada, which is equivalent to more than 1,000 Purolator curbside trucks.

About hunger in Canada
Hunger is an important issue that affects Canadians across the country. According to Food Bank Canada’s most recent Hunger Count Report, almost 800,000 Canadians visit food banks every month, 37 per cent of whom are children.

About Purolator’s commitment to hunger
As Canada’s largest courier company with national resources of more than 11,300 people, more than 3,000 courier vehicles and the ability to reach almost every destination point in Canada, Purolator is committed to helping alleviate hunger in the communities in which it operates. As part of this commitment, Purolator works closely with its people, customers and Food Banks Canada to help raise awareness about the issue of hunger and collect food for local food banks in the country. In addition to the award-winning Purolator Tackle Hunger program and the annual Purolator Tackle Hunger Week for Purolator people, Purolator also delivers on its commitment to hunger through its sponsorship of various Canadian sports teams. Since its inception in 2003, Purolator Tackle Hunger as helped deliver the equivalent of more than three million pounds of food to food banks across Canada, equivalent to more than 1,000 Purolator curbside trucks.

About the Canadian Football League

The Canadian Football League is our league. It’s built on a tradition as proud, staged on a field as broad, and played at a pace as exciting as the country we are proud to call home. Our championship game, the Grey Cup, is the biggest single annual sporting event in Canada. The 98th edition will be played on Nov. 28, 2010 in Edmonton. For additional information, visit www.cfl.ca.



Published: November 18, 2010
Topics: Corporate Social Responsibility