Purolator Inc.

Message from the President


“We take pride in the contribution we make to the North American economy, knowing that the work we do is vital to business to, from and within Canada."

While 2012 was a challenging year, the Purolator team worked together to emerge poised for success in 2013. And for that, I want to express my thanks to all employees for the actions taken to correct the company’s course. In challenging times, they have recognized the need for change, and responded accordingly. And all that while, importantly, maintaining the service promise to customers.

I also take this opportunity to extend a special note of thanks to Wayne Cheeseman, Chief Financial Officer of Canada Post Corporation, who accepted the role as interim President and CEO of the company during the second quarter of 2012, and ably led the Purolator team through the balance of the year. Wayne and the rest of the Purolator Executive Team enjoyed the constructive engagement and support of the company’s Board of Directors during this transition period.

In 2012, Canada saw a softening of economic growth and the global economy continued to face challenges on several fronts. One of the consequences for Purolator was a continuing shift in demand in some market sectors from express to deferred deliveries, putting pressure on a business model built for speed. The demanding external environment impacted Purolator’s ability to achieve high levels of growth, and that, together with over-investment in some parts of the business, resulted in earnings that were below expectations. We have, nevertheless, proudly maintained our position as Canada’s leading integrated freight and parcel solutions provider, offering customers exceptional service, extensive reach and a high degree of reliability.

There were many achievements in 2012 that called for celebration. It was a year that saw Purolator accomplish many great things for our customers, our communities, our people and our future:

  • In celebration of 10 seasons of tackling hunger in the communities in which we live, work and play, Purolator donated trucks to 10 food banks across Canada. We wrapped up the year with a tremendous achievement for our Purolator Tackle Hunger™ program, exceeding our target of collecting the equivalent of one million pounds of food, and were recently recognized as one of Food Banks Canada’s Top National Food Drives for 2012.
  • We were ranked the fifth Canadian brand out of 100 ranked brands in the 2012 Marketing /Leger Corporate Reputation Survey, surpassing all other transportation brands. This is a great affirmation of what we mean to our customers, and a gold standard we will strive to maintain in years to come.
  • The Atlantic region has always been an important part of our business. Not only did our Atlantic Marketing campaign reassert our commitment in the region, it also solidified and strengthened our business there.
  • As part of our focus on sustainability, Purolator expanded our lighting retrofit program to achieve further efficiencies within our facilities while continuing to research and implement sustainable operational practices for our fleet.
  • Our Marketing team launched our newly designed website – a more user-friendly and intuitive design which has boosted our online presence. Harnessing social media, we built an identity and community online, so as to reach out to and connect with customers via platforms such as Facebook and Twitter.
  • As part of our growth plan, we opened another nine branches in the United States (US), bringing the total number of offices we have in the US to 29 and achieved significant growth in revenue and profitability.
  • We were honoured to be the only Canadian 3PL provider recognized at Logistics Management Magazine's 2012 Quest for Quality Awards. We scored especially well in the most heavily weighted categories of Transportation Management Services and Carrier Selection, reflecting the core strength of Purolator’s capabilities in the US.

Going forward, we will strive for innovation, productivity and collaboration in all that we do, working together to ensure our success as a business. We take pride in the contribution we make to the North American economy, knowing that the work we do is vital to business to, from and within Canada.

In 2013, Purolator will focus on managing the business fundamentals –building a strong foundation for long‐term, profitable growth. We have a sound plan, and a great team. I am confident that, in collaboration with our customers and partners, we will continue to successfully build this wonderful business of which we are all so proud of.

Patrick Nangle
President and Chief Executive Officer

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