News Release

Purolator Courier Ltd. and Hill & Knowlton Canada receive CPRS Best Use of Media Relations award for the Purolator Tackle Hunger campaign

At a recent ACE (Achieving Communications Excellence) awards dinner hosted by the Canadian Public Relations Society (CPRS), Purolator Courier Ltd. and Hill & Knowlton Canada received the silver award in the Best Use of Media Relations category for their work on the 2007 Purolator Tackle Hunger program.

For the past five years, Purolator’s Tackle Hunger program has played a key role in the company’s larger commitment to drive away hunger in Canada. The aim of the 2007 campaign was to increase food donations for local food banks across Canada. Purolator and Hill & Knowlton worked closely together to increase the program’s visibility, ultimately increasing food and cash donations.

Purolator teamed up with local food banks, Canadian Football League (CFL) teams and media to encourage food donations from football fans at select games in eight CFL hometown cities. In 2007, Purolator delivered the equivalent of 420,000 pounds of food for local food banks across Canada.

“Receiving this award alongside Hill & Knowlton is a great way to lead us into the 2008 Purolator Tackle Hunger campaign,” said Brian Meagher, Senior Vice President, Sales, Marketing and Customer Service. “I am confident that the tremendous efforts of Purolator, Hill & Knowlton, the CFL and local food banks will result in yet another banner year for the Purolator Tackle Hunger program. With such high visibility in the past year, the increased public awareness will allow us to reach out even further into our communities for support, enabling us to continue to champion this important cause.”

“By working as a team H&K and Purolator were able to deliver a quality Purolator Tackle Hunger campaign; building tremendous visibility for the program across Canada,” said Michael Coates, President and CEO, Hill & Knowlton Canada. “We are proud to continue to work with Purolator to help bring awareness to this worthy cause. I’d like to congratulate both the H&K team and Purolator for developing such a successful campaign.”