Purolator Inc.

Purolator Tackle Hunger charges into its eighth season

CFL game day food drives kick off with a bang

For the eighth straight year, Purolator and the Canadian Football League (CFL) have teamed up to get all CFL fans onside with helping support local food banks across Canada.

Through the Purolator Tackle Hunger program fans have an opportunity to drop off non-perishable food items or give cash donations at various CFL games for the opportunity to have their picture taken with the Grey Cup. New this year, fans can text TACKLE to 30333 and make a one-time donation of $5, which will be added to people’s mobile phone bills with 100 per cent of the proceeds going to Food Banks Canada. In addition, every time a quarterback gets sacked, Purolator donates the equivalent of the quarterback’s weight in food to a CFL hometown food bank.

Bombers record-setting kick-off
On July 9, Winnipeg Blue Bombers fans generously donated in record amounts to a grand total of the equivalent of 49,526 pounds of food. That’s a 22 per cent increase over last year’s results setting a new record for the Winnipeg region. All proceeds go to support Winnipeg Harvest and the community it services.

Regina rides in style surpassing last year’s results
On July 17, the Mosaic Stadium set the stage for Saskatchewan Roughriders fans to open their hearts and their hands in support of Regina Food Bank. Together they generated the equivalent of 69,400 pounds of food all going to support the more than 10,000 people that rely on the Regina Food Bank monthly. That’s a 5,000 pound increase from last year’s total.

About hunger in Canada
Hunger is an important issue that affects Canadians across the country. According to Food Bank Canada’s most recent Hunger Count Report, almost 800,000 Canadians visit food banks every month, 37 per cent of whom are children.About Purolator’s commitment to hunger

As Canada’s largest courier company with national resources of more than 11,300 people, more than 3,000 courier vehicles and the ability to reach almost every destination point in Canada, Purolator is committed to helping alleviate hunger in the communities in which it operates. As part of this commitment, Purolator works closely with its people, customers and Food Banks Canada to help raise awareness about the issue of hunger and collect food for local food banks in the country. In addition to the award-winning Purolator Tackle Hunger program and the annual Purolator Tackle Hunger Week for Purolator people, Purolator also delivers on its commitment to hunger through its sponsorship of various Canadian sports teams. Since its inception in 2003, Purolator Tackle Hunger as helped deliver the equivalent of more than three million pounds of food to food banks across Canada, equivalent to more than 1,000 Purolator curbside trucks.

About the Canadian Football League

The Canadian Football League is our league. It’s built on a tradition as proud, staged on a field as broad, and played at a pace as exciting as the country we are proud to call home. Our championship game, the Grey Cup, is the biggest single annual sporting event in Canada. The 98th edition will be played on Nov. 28, 2010 in Edmonton. For additional information, visit www.cfl.ca.

Published: November 16, 2010
Topics: Corporate Social Responsibility